Trusted by cultural organisations around the world, we entertain, enliven and enrich audiences.
Who we are
Smartify is a social enterprise with a mission to help people connect with arts and culture. We work with collections of all sizes to improve the visitor experience on-site and at home; and to deliver real business value.
© Smartify Team
Breaking down barriers between art and people
Museums, galleries and heritage sites can be daunting in their grandeur. With so much to discover, it’s easy to feel overwhelmed. But with the right stories and a frictionless experience, we believe everyone can connect with the culture around them.
Harnessing the limitless potential of technology
Smartify re-frames the smartphone as a tool for engagement rather than distraction.
Taking captions off the wall, and into our hands, allows us to showcase lesser-heard voices alongside
those of the institution. Smartify introduces audiences to multiple perspectives and ways of
interacting with culture, so they can find what resonates with them.
“For us at Smartify, a love of art and culture demands participation in addressing the challenges facing the sector. We’re committed to transforming the digital capacity of arts organisations.”
Anna Lowe, Smartify's CoFounder
Increasing accessibility
Ensuring all of our experiences are accessible is central to our ethos. Every new feature is rigorously tested for usability, and wherever possible, our guides are accompanied by visual aids, audio descriptions and language options.
Never in competition with
Smartify is a part of the technology revolution, but with a key difference: we work in partnership with cultural institutions. Our sector works with limited resources to provide invaluable experiences. Museum and gallery partners directly contribute to all aspects of Smartify’s development: they generate and direct content, they advise on user experience, and they oversee new features.
Forging an alliance between art and tech
From the start, Smartify has been a genuine collaboration between art and technology. Our team is led by arts professionals and tech innovators who are leaders in their field. We are an arts organisation unafraid of innovation and a tech company rooted in physical experience.
© Smartify - Ashmolean Museum
Forging an alliance between art and tech
From the start, Smartify has been a genuine collaboration between art and technology. Our team is led by arts professionals and tech innovators who are leaders in their field. We are an arts organisation unafraid of innovation and a tech company rooted in physical experience.
Our values
From product development to our culture and relationships, our core values inform all that we do.
Connected
We reach audiences authentically by revealing experiences that make us human. Being connected calls for attention, curiosity and wonder.
Creative
We test new ideas and amplify fresh voices. We encourage audiences to create too, by opening up space for inspiration to flourish.
Transparent
We build trust and commitment through openness, dialogue and accountability, within our team and with our partners.
Kate Topham, Head of Visitor Experience and Welcome at the Royal Academy of Artsate Mike
We continue to get great feedback from our visitors about the content and how easy it is to use.
James Beardsworth-Shaw, Head of Commercial Services at the National Gallery
The partnership we have has been hugely successful. The uptake from visitors has been really strong and the feedback has been really positive.
Maggie Gray, Apollo Art Magazine
One of the most significant features of Smartify is its ability to link people to museums from anywhere.
”Mobile holds the key to unlocking new kinds of visitor experience. Smartify does that, and does it brilliantly.”
Chris Michaels
Director of Digital, Communications and Technology at The National Gallery