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About Us

What if we could transform the experience of art, for everyone?

Our Mission

To help people make meaningful connections with art and to support arts organisations with audience reach and financial resilience.

Smartify is a UK-registered Community Interest Company (CIC).

Our reason for being

Smartify grew out of four friends’ enjoyment of visiting museums and encountering art. Discovering and sharing amazing stories behind artworks remains at the heart of our mission as a global technology company. Inside every gilt frame or Perspex box, layer upon layer or meanings exist; the method, the madness, that moment in time. Art is the only universal language, and there are centuries of stories to tell. 

Our values reflect those of a business started by band of creatives, and the straight-forward and inclusive style they promote. The approach we take towards product design demonstrates a bias for simplicity and utility, letting the artwork tell its story.

For us at Smartify, a love of museums demands participation in addressing the challenges facing arts organisations and artists. We donate our time, services and a portion of profits to these venues across the world, who work with limited resources to provide memorable, creative learning experiences. Museum and gallery partners also directly contribute to all aspects of Smartify’s development - they generate and direct content, they advise on user experience, and they oversee new features.

We know that the use of phones in museums is still controversial. So we use the latest technologies and simple design to create a non-intrusive experience. Our ambition is to re-frame the use of smartphones as engagement rather than distraction, and to help museums build new audiences and revenue streams.

Staying true to our core values has helped us create a company we’re proud to run and work for. And our focus on respecting the museum sector, copyright and personal data has brought us success in the marketplace.

Live at some of the world’s best museums and galleries

See who’s already involved – there will be plenty more to follow…

Freer | Sackler Galleries

Freer | Sackler Galleries

Washington DC

The Metropolitan Museum of Art

The Metropolitan Museum of Art

New York

The Met Cloisters

The Met Cloisters

New York

Museum of Contemporary Photography

Museum of Contemporary Photography

Chicago

Laguna Art Museum

Laguna Art Museum

Los Angeles

Los Angeles County Museum of Art (LACMA)

Los Angeles County Museum of Art (LACMA)

Los Angeles

J. Paul Getty Museum

J. Paul Getty Museum

Los Angeles

The Bowes Museum

The Bowes Museum

Barnard Castle

Middlesbrough Institute of Modern Art

Middlesbrough Institute of Modern Art

Middlesbrough

Ben Uri Gallery

Ben Uri Gallery

London

The Wallace Collection

The Wallace Collection

London

Royal Academy of Arts

Royal Academy of Arts

London

National Gallery

National Gallery

London

National Portrait Gallery

National Portrait Gallery

London

Sculpture in the City

Sculpture in the City

London

Spray Collection

Spray Collection

Paris

Rijksmuseum

Rijksmuseum

Amsterdam

Rijksmuseum Twenthe

Rijksmuseum Twenthe

Enschede

Little Beaux-Arts

Little Beaux-Arts

Lyon

Museo Correr

Museo Correr

Venice

Museo San Donato (MPSArt)

Museo San Donato (MPSArt)

Siena

The State Hermitage Museum

The State Hermitage Museum

Saint Petersburg

The Pushkin Museum of Fine Arts

The Pushkin Museum of Fine Arts

Moscow