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About Us

What if we could transform the experience of art, for everyone?

Our Mission

To help people make meaningful connections with art and to support arts organisations with audience reach and financial resilience.

Smartify is a UK-registered Community Interest Company (CIC).

Our reason for being

Smartify grew out of four friends’ enjoyment of visiting museums and encountering art. Discovering and sharing amazing stories behind artworks remains at the heart of our mission as a global technology company. Inside every gilt frame or Perspex box, layer upon layer of meanings exist; the method, the madness, that moment in time. Art is the only universal language, and there are centuries of stories to tell. 

Our values reflect those of a business started by band of creatives, and the straight-forward and inclusive style they promote. The approach we take towards product design demonstrates a bias for simplicity and utility, letting the artwork tell its story.

For us at Smartify, a love of museums demands participation in addressing the challenges facing arts organisations and artists. We donate our time, services and a portion of profits to these venues across the world, who work with limited resources to provide memorable, creative learning experiences. Museum and gallery partners also directly contribute to all aspects of Smartify’s development - they generate and direct content, they advise on user experience, and they oversee new features.

We know that the use of phones in museums is still controversial. So we use the latest technologies and simple design to create a non-intrusive experience. Our ambition is to re-frame the use of smartphones as engagement rather than distraction, and to help museums build new audiences and revenue streams.

Staying true to our core values has helped us create a company we’re proud to run and work for. And our focus on respecting the museum sector, copyright and personal data has brought us success in the marketplace.

Live at some of the world’s best museums and galleries

See who’s already involved – there will be plenty more to follow…

Guildhall Art Gallery

Guildhall Art Gallery

London

Sculpture in the City

Sculpture in the City

London

National Gallery

National Gallery

London

Royal Academy of Arts

Royal Academy of Arts

London

The Wallace Collection

The Wallace Collection

London

Ben Uri Gallery

Ben Uri Gallery

London

Waddesdon Manor

Waddesdon Manor

Waddesdon

Turner Contemporary

Turner Contemporary

Margate

Mauritshuis

Mauritshuis

The Hague

Spray Collection

Spray Collection

Paris

Middlesbrough Institute of Modern Art

Middlesbrough Institute of Modern Art

Middlesbrough

Rijksmuseum

Rijksmuseum

Amsterdam

The Bowes Museum

The Bowes Museum

Barnard Castle

Rijksmuseum Twenthe

Rijksmuseum Twenthe

Enschede

Museo Correr

Museo Correr

Venice

Museo San Donato (MPSArt)

Museo San Donato (MPSArt)

Siena

The State Hermitage Museum

The State Hermitage Museum

Saint Petersburg

EMST | National Museum of Contemporary Art, Athens

EMST | National Museum of Contemporary Art, Athens

Athens

The Pushkin Museum of Fine Arts

The Pushkin Museum of Fine Arts

Moscow

Hepta Art Gallery

Hepta Art Gallery

Tehran

The Met Cloisters

The Met Cloisters

New York

The Metropolitan Museum of Art

The Metropolitan Museum of Art

New York

National Portrait Gallery, Washington

National Portrait Gallery, Washington

Washington DC

Freer | Sackler Galleries

Freer | Sackler Galleries

Washington DC

Museum of Contemporary Photography

Museum of Contemporary Photography

Chicago

The Mint Museum

The Mint Museum

Charlotte

Los Angeles County Museum of Art (LACMA)

Los Angeles County Museum of Art (LACMA)

Los Angeles

J. Paul Getty Museum

J. Paul Getty Museum

Los Angeles

Laguna Art Museum

Laguna Art Museum

Los Angeles