Why use Smartify?
Engage and understand your audiences
Smartify is a social enterprise working with art venues and artists to make art accessible and exciting for all.
Offer artwork information using the latest image-recognition and AR technologies
Know your audience
Measure engagement with analytics on audience demographics, visiting patterns, behaviours, trends and accessibility
Museum without walls
Let visitors save artwork information into a personal collection to view later
Promote your venue
Smartify is already used by hundreds of thousands of art lovers globally. List your venue and get noticed.
And it doesn't end there...
Join the community
As a platform live across multiple venues, Smartify connects you to identified target audiences of other museums and galleries.
Smartify is fully editable, allowing you 100% flexibility and control of your (and your artist’s) intellectual property at all times. Our technology does not use photography.
Beyond the basic, Smartify venues can access bespoke tour development, advanced analytics, support digitalising the collection and much more.
“We believe mobile holds the key to unlocking new kinds of visitor experience [...] Smartify does that, and does it brilliantly, and we look forward to serving our audiences together.”Chris Michael, Director of Digital, The National Gallery, London
“The cooperation between Smartify and the Pushkin State Museum of Fine Arts is important for involvement of Russian museums into the Global museum network.”Vladimir Opredelenov, Deputy Director for IT (CIO), The Pushkin State Museum of Fine Arts, Moscow
“Smartify is a great enhancement to our exhibitions and displays: it seamlessly ties together context, history and the artist's voice to provide a rich and interactive experience.”Nick Sharp, Digital Director, Royal Academy of Arts, London
“We have noticed visitors of all ages using the app to delve more deeply into our exhibitions. Smartify serves our museum not only as an accessible educational resource, but also as an innovative approach to visitor engagement in the digital age.”Natasha Egan, Executive Director, The Museum of Contemporary Photography, Chicago
“The technology being developed is as impressive as the attitude and determination of Smartify to respond constructively to the challenges we face and to present opportunities and solutions that are creative, based on integrity and intelligent analysis.”Derek Purnell, Director of Public Engagement, The Wallace Collection, London
“Smartify’s product and service innovations are inspired by a detailed understanding of why and how people engage with art. Its design process embraces divergent creative thinking followed by fast, iterative prototyping and user-testing cycles to refine ideas.”Ben Griffin, Innovation Lead for Design, at Innovate UK
Does the app work with 3D objects and sculptures?
Yes! We work with all sorts of collections from historic houses with furniture or armour, to contemporary art projects and outdoor large-scale sculpture. Drop us an email and we'd be happy to talk about your needs.
Can we use Smartify for temporary exhibitions?
Short answer: Absolutely. At the end of the exhibiton you choose whether to unpublish the works or to allow visitors to save the information.
Do you own the copyright? How are you complying with copyright legislation?
Each venue, artist or estate which chooses to publish on the Smartify platform must clear the copyrights first. Smartify does not take any copyright for data shared on the platform. Inside the app we always include a clear copyright message, use thumbnail images and nothing can be saved or shared out of the app into the phone’s native gallery. The app does not require the user to take a photo but simply scans the environment. As a reigstered Community Interest Company with an educational mission, Smartify makes use of Open Data and data under Creative Commons Liscence.
What do you do with data collected about app users?
We use this data to train our algorithm to help recommend new artworks, artists and exhibitions you might like. Smartify users are not require to share personal data. Anyone can download and use the free app enjoy basic scan and identify features.
What is your business model?
In order to keep our app free for all, Smartify relies on annual membership from museum partners, in-app transactions, advertising and data sales to relevant arts organisations. We have investors and have received support from the British government agency InnovateUK and the European Union’s innovation scheme Horizon2020.
Get started for free, Smartify your venue.
- Offer information in an interactive and fun way
- Allow visitors to build, save and share virtual art collections
- Measure impact with detailed analytics
- Connect with visitors before, during and after the visit
- Promote the venue and access target audiences globally
- Data driven approach encouraging collaboration and audience sharing
- Reduce friction around donations and shop purchases
- Best user-experience based on feedback
Submit the following information and we’ll get in touch to set up your account:
Live at some of the world’s best museums and galleries
See who’s already involved – there will be plenty more to follow…
Freer | Sackler Galleries
The Metropolitan Museum of Art
The Met Cloisters
Museum of Contemporary Photography
Laguna Art Museum
Los Angeles County Museum of Art (LACMA)
J. Paul Getty Museum
The Bowes Museum
Middlesbrough Institute of Modern Art
Ben Uri Gallery
The Wallace Collection
Royal Academy of Arts
National Portrait Gallery
Sculpture in the City
Museo San Donato (MPSArt)
The State Hermitage Museum
The Pushkin Museum of Fine Arts