Why use Smartify?
Engage and understand your audiences
Craft engaging narrative content - no technical skills required. We give you a suite of easy-to-use tools that allow you to weave collections, social platforms and the rest of your content together in compelling ways. Drop in embedded interactives such as video, audio, 3D scans and maps.
Know your audience
Measure engagement with analytics on audience demographics, visiting patterns, behaviours, trends and accessibility.
Build fundraising campaigns and membership programmes using targeted push notifications.
Promote your venue
Smartify is already used by hundreds of thousands of art lovers globally. List your venue and get noticed.
And it doesn't end there...
Search and Access
Find what you’re looking for. Navigate by scanning; text search or with the keypad. Smartify is fully responsive and can be used on any modern devices and in any language.
Tailor the appearance of Smartify pages to suit your house style. Visitors are asked to ‘check-in’ or use geolocation to enter a custom venue experience while on-site while still benefiting from the breadth of Smartify when accessing content off-site.
Augmented Reality (AR)
We don’t build gimmicks. AR is used strategically to create impactful engagements that weave together human-centered functionality and content.
“We believe mobile holds the key to unlocking new kinds of visitor experience [...] Smartify does that, and does it brilliantly, and we look forward to serving our audiences together.”Chris Michael, Director of Digital, The National Gallery, London
“The cooperation between Smartify and the Pushkin State Museum of Fine Arts is important for involvement of Russian museums into the Global museum network.”Vladimir Opredelenov, Deputy Director for IT (CIO), The Pushkin State Museum of Fine Arts, Moscow
“Smartify is a great enhancement to our exhibitions and displays: it seamlessly ties together context, history and the artist's voice to provide a rich and interactive experience.”Nick Sharp, Digital Director, Royal Academy of Arts, London
“We have noticed visitors of all ages using the app to delve more deeply into our exhibitions. Smartify serves our museum not only as an accessible educational resource, but also as an innovative approach to visitor engagement in the digital age.”Natasha Egan, Executive Director, The Museum of Contemporary Photography, Chicago
“The technology being developed is as impressive as the attitude and determination of Smartify to respond constructively to the challenges we face and to present opportunities and solutions that are creative, based on integrity and intelligent analysis.”Derek Purnell, Director of Public Engagement, The Wallace Collection, London
“Smartify’s product and service innovations are inspired by a detailed understanding of why and how people engage with art. Its design process embraces divergent creative thinking followed by fast, iterative prototyping and user-testing cycles to refine ideas.”Ben Griffin, Innovation Lead for Design, at Innovate UK
Does the app work with 3D objects and sculptures?
Yes! We work with all sorts of collections from historic houses with furniture or armour, to contemporary art projects and outdoor large-scale sculpture. Drop us an email and we'd be happy to talk about your needs.
Can we use Smartify for temporary exhibitions?
Short answer: Absolutely. At the end of the exhibiton you choose whether to unpublish the works or to allow visitors to save the information.
Do you own the copyright? How are you complying with copyright legislation?
Each venue, artist or estate which chooses to publish on the Smartify platform must clear the copyrights first. Smartify does not take any copyright for data shared on the platform. Inside the app we include a clear copyright message, use thumbnail images and nothing can be saved out of the app into the phone’s native gallery. The app does not require the user to take a photo but simply scans the environment. As a registered social enterprise with an educational mission, Smartify makes use of Open Data and data under Creative Commons Licence.
What do you do with data collected about app users?
Smartify users are not require to share personal data. Anyone can download and use the free app enjoy basic scan and identify features. For registered users, we take anonymised data to train our algorithm and help recommend new artworks, artists and exhibitions.
What is your business model?
In order to keep our app free for all, Smartify relies on annual membership from museum partners, in-app transactions, advertising and data sales to relevant arts organisations.
Get started for free. Smartify your venue.
- Offer information in an interactive and fun way
- Allow visitors to build, save and share virtual art collections
- Measure impact with detailed analytics
- Connect with visitors before, during and after the visit
- Promote the venue and access target audiences globally
- Data driven approach encouraging collaboration and audience sharing
- Reduce friction around donations and shop purchases
- Best user-experience based on feedback
Submit the following information and one of our team will get in touch:
Live at some of the world’s best museums and galleries
See who’s already involved – there will be plenty more to follow…
Ben Uri Gallery
The Bowes Museum
EMST | National Museum of Contemporary Art, Athens
Freer | Sackler Galleries
J. Paul Getty Museum
Guildhall Art Gallery
Hepta Art Gallery
The State Hermitage Museum
House of St Barnabas
Indian Heritage Centre - Singapore
Kelvingrove Art Gallery and Museum
Laguna Art Museum
Los Angeles County Museum of Art (LACMA)
Middlesbrough Institute of Modern Art
Madre · museo d’arte contemporanea Donnaregina
Museo San Donato (MPSArt)
Museum of Contemporary Photography
The National Library of Wales
Nelson-Atkins Museum of Art
The Pushkin Museum of Fine Arts
Royal Academy of Arts
Sculpture in the City
Shangri La Museum
Smithsonian National Portrait Gallery
The Met Cloisters
The Metropolitan Museum of Art
The Mint Museum
The Wallace Collection