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Smartify your Venue

Join the global platform connecting art and audiences

Get in touch

Why use Smartify?

Engage and understand your audiences

Smartify is a social enterprise working with art venues and artists to make art accessible and exciting for all.

Image Recognition

Offer artwork information using the latest image-recognition and AR technologies

Image Recognition

Know your audience

Measure engagement with analytics on audience demographics, visiting patterns, behaviours, trends and accessibility

Know your audience

Museum without walls

Let visitors save artwork information into a personal collection to view later

Museum without walls

Promote your venue

Smartify is already used by hundreds of thousands of art lovers globally. List your venue and get noticed.

Promote your venue

And it doesn't end there...

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Join the community

As a platform live across multiple venues, Smartify connects you to identified target audiences of other museums and galleries.

Smartify Sitc

Maintain control

Smartify is fully editable, allowing you 100% flexibility and control of your (and your artist’s) intellectual property at all times. Our technology does not use photography.

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Added extras

Beyond the basic, Smartify venues can access bespoke tour development, advanced analytics, support digitalising the collection and much more.

“We believe mobile holds the key to unlocking new kinds of visitor experience [...] Smartify does that, and does it brilliantly, and we look forward to serving our audiences together.”

Chris Michael, Director of Digital, The National Gallery, London

“The cooperation between Smartify and the Pushkin State Museum of Fine Arts is important for involvement of Russian museums into the Global museum network.”

Vladimir Opredelenov, Deputy Director for IT (CIO), The Pushkin State Museum of Fine Arts, Moscow

“Smartify is a great enhancement to our exhibitions and displays: it seamlessly ties together context, history and the artist's voice to provide a rich and interactive experience.”

Nick Sharp, Digital Director, Royal Academy of Arts, London

“We have noticed visitors of all ages using the app to delve more deeply into our exhibitions. Smartify serves our museum not only as an accessible educational resource, but also as an innovative approach to visitor engagement in the digital age.”

Natasha Egan, Executive Director, The Museum of Contemporary Photography, Chicago

“The technology being developed is as impressive as the attitude and determination of Smartify to respond constructively to the challenges we face and to present opportunities and solutions that are creative, based on integrity and intelligent analysis.”

Derek Purnell, Director of Public Engagement, The Wallace Collection, London

“Smartify’s product and service innovations are inspired by a detailed understanding of why and how people engage with art. Its design process embraces divergent creative thinking followed by fast, iterative prototyping and user-testing cycles to refine ideas.”

Ben Griffin, Innovation Lead for Design, at Innovate UK

FAQs

Does the app work with 3D objects and sculptures?

Yes! We work with all sorts of collections from historic houses with furniture or armour, to contemporary art projects and outdoor large-scale sculpture. Drop us an email and we'd be happy to talk about your needs.

Can we use Smartify for temporary exhibitions?

Short answer: Absolutely. At the end of the exhibiton you choose whether to unpublish the works or to allow visitors to save the information.

Do you own the copyright? How are you complying with copyright legislation?

Each venue, artist or estate which chooses to publish on the Smartify platform must clear the copyrights first. Smartify does not take any copyright for data shared on the platform. Inside the app we always include a clear copyright message, use thumbnail images and nothing can be saved or shared out of the app into the phone’s native gallery. The app does not require the user to take a photo but simply scans the environment. As a reigstered Community Interest Company with an educational mission, Smartify makes use of Open Data and data under Creative Commons Liscence.

What do you do with data collected about app users?

We use this data to train our algorithm to help recommend new artworks, artists and exhibitions you might like. Smartify users are not require to share personal data. Anyone can download and use the free app enjoy basic scan and identify features.

What is your business model?

In order to keep our app free for all, Smartify relies on annual membership from museum partners, in-app transactions, advertising and data sales to relevant arts organisations. We have investors and have received support from the British government agency InnovateUK and the European Union’s innovation scheme Horizon2020.

Get started for free, Smartify your venue.

  • Offer information in an interactive and fun way
  • Allow visitors to build, save and share virtual art collections
  • Measure impact with detailed analytics
  • Connect with visitors before, during and after the visit
  • Promote the venue and access target audiences globally
  • Data driven approach encouraging collaboration and audience sharing
  • Reduce friction around donations and shop purchases
  • Best user-experience based on feedback

Submit the following information and we’ll get in touch to set up your account:

Live at some of the world’s best museums and galleries

See who’s already involved – there will be plenty more to follow…

Freer | Sackler Galleries

Freer | Sackler Galleries

Washington DC

The Metropolitan Museum of Art

The Metropolitan Museum of Art

New York

The Met Cloisters

The Met Cloisters

New York

Museum of Contemporary Photography

Museum of Contemporary Photography

Chicago

Laguna Art Museum

Laguna Art Museum

Los Angeles

Los Angeles County Museum of Art (LACMA)

Los Angeles County Museum of Art (LACMA)

Los Angeles

J. Paul Getty Museum

J. Paul Getty Museum

Los Angeles

The Bowes Museum

The Bowes Museum

Barnard Castle

Middlesbrough Institute of Modern Art

Middlesbrough Institute of Modern Art

Middlesbrough

Ben Uri Gallery

Ben Uri Gallery

London

The Wallace Collection

The Wallace Collection

London

Royal Academy of Arts

Royal Academy of Arts

London

National Gallery

National Gallery

London

National Portrait Gallery

National Portrait Gallery

London

Sculpture in the City

Sculpture in the City

London

Spray Collection

Spray Collection

Paris

Rijksmuseum

Rijksmuseum

Amsterdam

Rijksmuseum Twenthe

Rijksmuseum Twenthe

Enschede

Little Beaux-Arts

Little Beaux-Arts

Lyon

Museo Correr

Museo Correr

Venice

Museo San Donato (MPSArt)

Museo San Donato (MPSArt)

Siena

The State Hermitage Museum

The State Hermitage Museum

Saint Petersburg

The Pushkin Museum of Fine Arts

The Pushkin Museum of Fine Arts

Moscow