Why use Smartify?
Engage and understand your audiences
Smartify is a social enterprise working with art venues and artists to make art accessible and exciting for all.
Offer artwork information using the latest image-recognition and AR technologies
Know your audience
Measure engagement with analytics on audience demographics, visiting patterns, behaviours, trends and accessibility
Donations and multi-media tours
Build your own fundraising campaigns and multi-media tours using our simple tools.
Promote your venue
Smartify is already used by hundreds of thousands of art lovers globally. List your venue and get noticed.
And it doesn't end there...
Join the community
As a platform live across multiple sites, Smartify connects you to identified target audiences of other museums and galleries.
Smartify is fully editable, allowing 100% flexibility and control of the collection's intellectual property at all times. Our recognition technology does not use photography.
Beyond the basic, Smartify venues can access bespoke tour development, advanced analytics, support digitalising the collection and much more.
“We believe mobile holds the key to unlocking new kinds of visitor experience [...] Smartify does that, and does it brilliantly, and we look forward to serving our audiences together.”Chris Michael, Director of Digital, The National Gallery, London
“The cooperation between Smartify and the Pushkin State Museum of Fine Arts is important for involvement of Russian museums into the Global museum network.”Vladimir Opredelenov, Deputy Director for IT (CIO), The Pushkin State Museum of Fine Arts, Moscow
“Smartify is a great enhancement to our exhibitions and displays: it seamlessly ties together context, history and the artist's voice to provide a rich and interactive experience.”Nick Sharp, Digital Director, Royal Academy of Arts, London
“We have noticed visitors of all ages using the app to delve more deeply into our exhibitions. Smartify serves our museum not only as an accessible educational resource, but also as an innovative approach to visitor engagement in the digital age.”Natasha Egan, Executive Director, The Museum of Contemporary Photography, Chicago
“The technology being developed is as impressive as the attitude and determination of Smartify to respond constructively to the challenges we face and to present opportunities and solutions that are creative, based on integrity and intelligent analysis.”Derek Purnell, Director of Public Engagement, The Wallace Collection, London
“Smartify’s product and service innovations are inspired by a detailed understanding of why and how people engage with art. Its design process embraces divergent creative thinking followed by fast, iterative prototyping and user-testing cycles to refine ideas.”Ben Griffin, Innovation Lead for Design, at Innovate UK
Does the app work with 3D objects and sculptures?
Yes! We work with all sorts of collections from historic houses with furniture or armour, to contemporary art projects and outdoor large-scale sculpture. Drop us an email and we'd be happy to talk about your needs.
Can we use Smartify for temporary exhibitions?
Short answer: Absolutely. At the end of the exhibiton you choose whether to unpublish the works or to allow visitors to save the information.
Do you own the copyright? How are you complying with copyright legislation?
Each venue, artist or estate which chooses to publish on the Smartify platform must clear the copyrights first. Smartify does not take any copyright for data shared on the platform. Inside the app we include a clear copyright message, use thumbnail images and nothing can be saved out of the app into the phone’s native gallery. The app does not require the user to take a photo but simply scans the environment. As a registered social enterprise with an educational mission, Smartify makes use of Open Data and data under Creative Commons Licence.
What do you do with data collected about app users?
Smartify users are not require to share personal data. Anyone can download and use the free app enjoy basic scan and identify features. For registered users, we take anonymised data to train our algorithm and help recommend new artworks, artists and exhibitions.
What is your business model?
In order to keep our app free for all, Smartify relies on annual membership from museum partners, in-app transactions, advertising and data sales to relevant arts organisations. We have investors and have received support from the British government agency InnovateUK and the European Union’s innovation scheme Horizon2020.
Get started for free. Smartify your venue.
- Offer information in an interactive and fun way
- Allow visitors to build, save and share virtual art collections
- Measure impact with detailed analytics
- Connect with visitors before, during and after the visit
- Promote the venue and access target audiences globally
- Data driven approach encouraging collaboration and audience sharing
- Reduce friction around donations and shop purchases
- Best user-experience based on feedback
Submit the following information and one of our team will get in touch:
Live at some of the world’s best museums and galleries
See who’s already involved – there will be plenty more to follow…
Sculpture in the City
Guildhall Art Gallery
National Portrait Gallery
House of St Barnabas
Royal Academy of Arts
The Wallace Collection
Ben Uri Gallery
Middlesbrough Institute of Modern Art
The Bowes Museum
Museo San Donato (MPSArt)
The National Library of Wales
Kelvingrove Art Gallery and Museum
Madre · museo d’arte contemporanea Donnaregina
The State Hermitage Museum
EMST | National Museum of Contemporary Art, Athens
The Pushkin Museum of Fine Arts
Hepta Art Gallery
The Met Cloisters
The Metropolitan Museum of Art
Smithsonian National Portrait Gallery
Freer | Sackler Galleries
Museum of Contemporary Photography
The Mint Museum
Nelson-Atkins Museum of Art
Los Angeles County Museum of Art (LACMA)
J. Paul Getty Museum
Laguna Art Museum
Indian Heritage Centre - Singapore
Shangri La Museum