At Smartify, we believe every cultural venue, regardless of size, deserves the tools to tell its stories in the most engaging way possible.

That’s why we’re so excited to announce Smartify Free, making our platform available to any museum, gallery, heritage site or cultural attraction at no cost and with no obligation to upgrade.

Our new plan gives venues everything they need to start engaging visitors digitally: a self-guided tour builder, automatic promotion to our community of over six million users, tools to generate revenue from tour access and visitor insight data.

You can get started in minutes – no technical expertise, credit card or procurement process required.

We’re looking forward to supporting more of the world’s cultural attractions on their digital journey, and continuing our mission to make culture more accessible, engaging and inclusive for everyone.

Helping you tell the stories that are already there

Every cultural venue has something remarkable, like objects with histories most visitors never fully understand, rooms whose significance goes unmarked, or expertise held by staff that never makes it onto the gallery floor.

With Smartify Free, you can turn that knowledge into a self-guided audio tour using your own stories and your own voices, and publish it to visitors in a matter of hours.

Many venues will start with a single trail around a temporary exhibition or a small part of their permanent collection. It’s a low-commitment way to learn how visitors respond before investing in something larger.

Reach the people already looking for you

More than six million people use Smartify to discover and explore cultural venues. When your venue goes live, it becomes discoverable to that audience automatically – no marketing spend required. It’s ‘always-on’ reach for venues trying to extend beyond their immediate catchment.

Better visits. New revenue.

A great audio guide gives visitors more: more context, more connection, more reasons to stay.

It's also a revenue opportunity. With Smartify Free, venues can keep their content hidden and either charge for access as an add-on to the admission price, or offer it as a member benefit. Our partners typically charge around £5 for premium tour access, which quickly adds up to become an important extra income stream.

Venues that want to go further – custom branding, AI features, advanced analytics, dedicated support – can upgrade to one of Smartify’s other plans at any time.

We’re looking forward to supporting more of the world’s cultural attractions on their digital journey, and continuing our mission to make culture more accessible, engaging and inclusive for everyone.

Find out more and get started today.