For over a decade, we've been making culture more accessible, engaging and connected for museums, galleries and heritage destinations around the world.

Visitors aren't isolated transactions – they're potential long-term relationships. How can museums and galleries build lasting connections through digital touchpoints before, during and after visits, turning one-time attendees into advocates and repeat supporters?

Revenue can feel uncomfortable for many cultural institutions. But financial sustainability is essential. How museums and galleries can generate income through digital channels without compromising values, eroding trust or creating barriers that undermine their purpose?

"Engagement" has become a buzzword in cultural institutions, but what does it actually mean? Time spent and button presses don't always equal meaningful connection. A guide to understanding real engagement in museums and galleries, and designing experiences that create lasting impact, not just measurable activity.

Cultural institutions collect plenty of data but often struggle to use it effectively. A practical guide to asking the right questions, understanding digital and physical behaviour together, and turning insight into action, without losing sight of what matters.

Artificial intelligence offers real potential for museums and galleries, from personalisation to accessibility. But it also carries risks. A practical guide to what works, what doesn't, and how to keep humans in control when deploying AI in cultural spaces.

Accessibility in museums and galleries is often treated as a compliance issue or final-stage addition. But when access is designed in from the beginning, it creates better experiences for everyone, not just visitors with specific needs.

Write once, deploy everywhere: audio tours, mobile text, video narration, AR overlays, screen reader alternatives. Format-agnostic content isn't just efficient – it's how you make interpretation accessible by design rather than adaptation.

Content experts waiting for IT approval. Analytics buried in separate dashboards. Generic structures that don't fit cultural interpretation. Here's why most museum CMS platforms create bottlenecks – and what actually works.

Your digital guides already know which visitors spent fifteen minutes with Impressionist content and who completed family tours. That's audience intelligence most marketing departments would pay for—if they knew it existed.

Consumer tablets look like a budget-friendly choice – until they start failing after six months of museum use. Here's why purpose-built devices cost less in the long run band what "museum-grade" actually means.

The right digital guide strategy depends on your visitors, your building, and your operational reality. Here's how to evaluate BYOD versus devices, apps versus web, and why most museums are moving toward hybrid approaches.

Most XR installations in museums fail not because the technology doesn't work, but because it doesn't fit. We break down what actually makes immersive experiences sustainable, accessible, and interpretively valuable.

Smartify's web AR technology lets visitors scan David's monumental masterpiece, 'The Coronation of Napoleon', and discover interactive hotspots.

We analysed 42 million visitors to understand what's working – from the best audio length to AI adoption. Here are five insights to shape how you think about visitor guides.

Making visitors fall in love with a place not just for its beautiful architecture and stunning views but for its story and deeper significance

We're inviting cultural organisations across America to submit their most meaningful objects, places or stories to our unique digital archive for free.

Discover a new way to build future-proof, adaptable and sustainable XR experiences, as well as a package of support for organisations affected by the upcoming closure of 8th Wall.

Launching in spring 2026, a new AR experience brings one of south London’s most loved cultural spaces to life with 3D creatures.

Transforming the ‘while I’m here’ moment into something more meaningful, while keeping the sacred nature of your space intact.

We’re rethinking the most traditional of all museum tools: the audio guide device.

New digital guides for three major exhibitions, available on BYOD and hardware devices

The Knowledge Transfer Partnership Awards celebrate the most outstanding people, projects, and collaborations driving innovation.

Helping visitors discover the stories behind the objects they encounter, and making art more accessible for all.

An immersive, hands-free audio journey that lets visitors to the National in Edinburgh quite literally walk on clouds.