Smartify does devices, differently

We’re rethinking the most traditional of all museum tools: the audio guide device.

Christopher Bazley

Head of Global Partnerships

1 min read

17 Nov 2025

The future of museum audio guides is hybrid.

Ten years ago, Smartify transformed digital interpretation in museums and heritage sites — from AI-powered personalisation to immersive AR experiences. With more than 700 partners and 45 million users, we’ve redefined how audiences connect with culture.

Now we’re rethinking the most traditional tool of all: the audio guide device.

Solving a long-standing problem

For years, museums have faced the same challenges — long queues, limited device stock, costly updates and constant maintenance headaches. Visitors run out of patience, teams run out of time, and budgets run out of headroom.

So yes — Smartify does devices. But not like anyone else.

We’ve developed  a new generation of audio guides: simple, sustainable and fully connected to the Smartify ecosystem.

  • Plug-and-play ready — update content, prices and languages in minutes from the same dashboard you already use.

  • Sustainable design — modular parts, washable headphones and smart charging that cuts energy use by up to 60%.

  • Connected by default — Wi-Fi connected, integrating seamlessly with ticketing, CRM and visitor-flow systems.

And because Smartify runs across every platform, you make one push — and updates go live instantly across your app, web-app and devices. No downtime. No duplication.

The power of hybrid

Then there’s the power of hybrid.

If devices run out, visitors simply scan a QR code and continue on their own phones — no lost sales, no broken experiences. When hardware fails, the content lives on. And by offering both options, our partners are seeing new audiences engage — including those who don’t do audio tours but do do apps.

One platform. One dashboard. One push. Smartify makes interpretation simpler, smarter and more sustainable — freeing your team to focus on what really matters: inspiring your visitors.