Bringing ancient Egypt to life: Smartify's visitor guide for Ramses & The Pharaohs' Gold

Smartify powers the official guide to one of the year's most talked-about exhibitions, with narration by Dan Snow and a host of animated characters for children to meet.

Martin Jefferies

Head of Marketing and CRM

1 min read

27 Feb 2026

Screenshots of a mobile application. In the background is a large Egyptian statue.

Ramses & The Pharaohs' Gold opens in London this weekend, and Smartify is proud to have created the official visitor guide for one of the year's most talked-about exhibitions.

Alongside the main audio tour voiced by historian and TV presenter Dan Snow, we've developed a fun kids' tour that puts young visitors at the heart of the story.

This dual experience allows every member of the family to fully immerse themselves in the history of ancient Egypt.

Children can choose to explore as Aya the archaeologist, Cleo the Cat or Ramses II himself, following a trail of clues through the exhibition's remarkable collection of ancient artefacts.

Each pathway includes an animated introduction, an adventure map to guide the way, and a series of fascinating facts to unlock new understanding.

Cartoon characters - an Egyptian king, an archaeologist and a chat - against a backdrop of pyramids and palm trees

Dan Snow's audio guide helps visitors discover the many extraordinary objects on display – from sphinxes and statues, to scarab beetles and sarcophagi.

Plus with instant object recognition, as well as an interactive timeline exploring Ramses' life and legacy, the digital guide is a fully integrated and important part of the overall visitor experience.

London is the latest stop on a world tour that has already seen Ramses & The Pharaohs' Gold enthral audiences in Paris, Sydney and Tokyo.

We're delighted to have supported organiser NEON Global at each stage of the exhibition's journey, and we're excited for London audiences to experience it in a new way.

Ramses & The Pharaohs' Gold opens at Battersea Power Station on Saturday, February 28, and is booking through to the end of May. Tickets are available now.

Interested in creating tailored visitor experiences for your next exhibition?