Self-directed discovery
Give visitors the freedom to explore on their own terms, rather than following a prescribed route. Deeper engagement and a more memorable visit.
Exclusive to Smartify
Position your institution at the forefront of digital innovation, without requiring additional hardware or complex setup.
No app required
Visitors simply scan a QR code on arrival to access a fully personalised guide through their phone's browser. Frictionless to deploy, frictionless to use.
A personal tour for every visitor
Visitors select their interests, pick any must-sees and tell the app how much time they have. Smartify's AI then builds a curated experience just for them, pulling from your collection to create something no two visitors will ever experience in quite the same way.
Interests-based curation
Personalisation meets every visitor where they are. Content depth, suggested artworks and recommended routes all adapt to individual preferences, making your collection feel relevant to everyone.
Instant access, zero friction
A simple QR code on arrival is all it takes for visitors to get started. No app to download, no device to rent, no queue at the front desk. Visitors are up and running in seconds, with a guide that feels built just for them.
Thoughtful and ethical AI
Content is always curated by you. AI simply determines what to show each visitor. You're in complete control of what content matches which interests.
How Germany’s leading art museum transformed visitor experience with AI-powered digital guides
Providing an unique experience for every visitor with thoughtful and ethical AI
From devices to BYOD: how the Acropolis Museum went to 40,000 users per month with Smartify
Using AI in cultural experiences: what works, what doesn't
